The Small Truck that Thinks Big for Your Business
Bangkok, Thailand — Hino Motors Sales (Thailand) Ltd. proudly introduces the all-new HINO 300 Innovator, a next-generation 4–6 wheels light-duty truck meeting EURO 5 emission standards, developed to elevate performance, fuel efficiency, and safety for every Thai business operator. Built under the concept of “Best–Fit”, the new HINO 300 Innovator reflects Hino’s strong commitment to designing trucks that are “perfectly suited for real-world customer operations”, meeting the diverse demands of all transport businesses — easy to drive for anyone, with professional-grade safety and confidence on every journey.
Becauseat Hino, every truck is trusted by professionals, and every customer is cared for by trucking professionals. Beyond the adoption of the EURO 5 emission standard, the HINO 300 Innovator has been designed to “think big and think new” — specifically to meet the unique needs of Thai businesses.
Developed under the LDCM concept (Long Haul, Delivery, Construction, Mining), it reflects Hino’s deep understanding of customer needs and its mission to be a true partner in every transport operation.
New Design — Sporty, Aerodynamic, and Modern
Every model of the HINO 300 Innovator has been reimagined to deliver a fresh, bold look while improving aerodynamic performance for better fuel efficiency. Highlights include: A distinctive new grille and bumper design for a stronger visual identity. / LED headlamps with Daytime Running Lights (DRL) for enhanced visibility and safety. / EC-type side mirrors that meet international standards, improving driver visibility and confidence. From the first glance, the new HINO 300 Innovator leaves a lasting impression.
Smart Investment with Proven Performance
Designed to offer the best value for business owners, the HINO 300 Innovator combines powerful performance, easy maintenance, and excellent fuel efficiency. Equipped with Hino’s DPR (Diesel Particulate Active Reduction) system — a self-regenerating technology designed for easy and efficient maintenance — the new model ensures long-lasting performance while meeting EURO 5 standards. The DPR system features Auto Regeneration, which automatically burns soot, reducing downtime and keeping operations smooth. Engine by the HINO N04C-WL turbocharged intercooler diesel engine, the Innovator delivers up to 149 horsepower and 420 Nm of torque — providing both the power to perform and a cleaner environmental footprint.
Stronger Frame and Drivetrain for Heavy-Duty Durability
Built for strength and endurance, the HINO 300 Innovator XZU (available in 4- and 6-wheel configurations) features a newly developed chassis frame with 540 MPa tensile strength, offering superior resistance to torsion and pressure. The new Grid Hold structure allows easier body installation, minimizing the need for drilling and enhancing compatibility with various business applications.
Flexible Transmission Choices the Hino 300 Innovator is available in both manual and automatic transmission options — designed for diverse driving conditions, whether maneuvering through narrow urban streets or handling mid-distance interprovincial routes. it’s a truly versatile truck that fits every business operation.
Tailored Solutions for Every Business, The HINO 300 Innovator supports all transport needs, divided into three core usage categories:
• L – Long Haul: For interprovincial transport, emphasizing fuel economy and reliability.
• D – Delivery: For urban logistics and short-distance distribution requiring agility and efficiency.
• C – Construction: For operations in limited spaces that demand robust load capacity.
Moreover, Under the “Hino Customer Journey” concept, Hino provides comprehensive solutions throughout the entire ownership experience: Purchase: Convenient financing through Hino Leasing / Operation: Efficient fleet management via HINO-CONNECT telematics and nationwide dealer service and professional maintenance support and Repurchase: Long-term trust and customer retention proven by the Marketeer No.1 Brand Thailand 2025 award for the second consecutive year. With Hino, customers gain more than just a truck — they gain a lifelong business partner dedicated to professional excellence and sustainable growth.
The HINO 300 Innovator delivers the perfect balance of performance, durability, safety, and comfort, empowering every logistics and transport business to “Conquer Every Road Like a Professional.” Every Hino truck is built on the trust of professionals — and backed by professionals who are committed to taking care of you. Because Hino is “Always Your Professionals.”
For more information, please contact your nearest Hino dealer nationwide, or visit: www.hinothailand.com / Facebook: HINO No.1 / LINE: @Hinoth / TikTok: @Hinoth and YouTube: Hino Thailand Official Channel
